I think I am not alone when I say that we think of boycotters as younger people. Liberals, if you will, for lack of a better word in current vernacular. And perhaps that's pretty accurate. Perhaps not.
It is easy to ignore young people, they suffer from the blindness of youth. So, when a mature person presents a reasonable argument against the policies of a big corporation I find myself paying closer attention.
Recently, Target made a political donation that upset a grandmother in Eden Prairie, Minnesota, and here is a video of her reaction and action:
Last week Target Corporation gave $150,000 to Minnesota Forward, which i[s] using the money to run TV ads for Republican Tom Emmer's campaign for Minnesota governor. Emmer has connections to anti-gay groups. This donation, clearly acceptable under the new Citizens United Supreme Court ruling angered many in the state, seeing this as a $150,000 contribution to fund ant[i]-gay politics. One Eden Prairie mom and grandmother took her anger directly to a Target. Her repeated attempts to get to Target executives failed so she took her Target Charge Card. A $226 purchase on that card was immediately returned for credit and she scissored her Target card into little pieces to be used no more[.]
Good job, Mom!