Friday, January 30, 2004

Honda Ad

Isn't nice when things just work?

Honda released The Cog a two-minute short film as UK television advertisement for the new Accord. No computer graphics or digital tricks were used, everything was done in real time. The film allegedly took over 600 takes!

After three months, two disassembled handmade vehicles, and six million dollars a brilliant piece of advertising emerged.

Honda executives realized what a gem they had on their hands, and they figure the free distribution of the film will provide more than enough publicity to cover the cost of production and distribution.

You can download The Cog for free at Honda UK Multimedia.

Enjoy it!